Most fashion brands are leaving millions on the table.
But it’s not because they’re not spending enough.
It’s because they can’t see what’s actually working.
The fastest-growing fashion brands are playing a different game – and now you can too.
With peak planning right around the corner, there’s no better time to get the best-performing strategies delivered straight to your inbox.
Fospha just dropped a BRAND NEW playbook called The Fabric of Growth – built from analyzing billions in ad spend data across 100+ retail fashion brands and countless conversations with brands who are crushing it.
Here’s what the data revealed:
1. The measurement problem is MASSIVE.
Last-click attribution is CRITICALLY undervaluing the true impact of your channels – we’re seeing true ROAS come in 40-60% higher when measured properly.
2. Diversification isn’t optional anymore.
The top-performing fashion brands are running 10+ channels. Single-channel dependence is a recipe for stagnation and is holding you back from massive ROAS gains.
3. Upper-funnel is still criminally underfunded.
Brands are scared to invest in Awareness & Consideration – but the data shows it’s exactly what unlocks sustainable scale.
The playbook is packed with full-funnel cross-channel insights our top-performers are leveraging, including Meta, TikTok, Google (YouTube, PMAX & Paid Search), Snap Inc., and Pinterest.
It’s full of success stories from leading fashion brands like Represent, Oh Polly, END., Seraphine and Childrensalon, as well as expert insights to scaling cross-channel growth from Dan Sava and the Neon Growth team!
If you’re a fashion brand looking to break through performance plateaus and unlock your next growth phase ahead of peak season, this playbook will show you exactly how.
